Privacy Policy

1. Who is responsible

THE EQUINE MARKET LTD, company number 15647127, of Gelli Farm Gelli Farm Lane, Crumlin, Newport, Wales NP11 3AZ, is the controller of personal information collected through equinemarketltd.com. Write to [email protected] about a privacy question and quote any order reference.

The Wales address is the registered office. It is not a walk-in counter and it is not a free local collection point unless collection has been agreed in writing.

2. Information we receive

• Order and contact details: name, email, telephone number, delivery address and the message you send.
• Equipment details: product, selected format, quantity, measurements you choose to give, and the reference of an existing request.
• Technical logs: IP address, date, time, page requested and browser information where the host produces them.
• Browser storage: basket contents and your cookie choice. See the Cookie Policy.

Do not send card numbers, security codes, banking credentials or identity documents in a free-text field. We do not ask for them there, and this website does not store card details. The store is not intended to collect children’s information. Tell us if it has been supplied and we will delete it unless we must keep a record.

3. Why we use it

We use order and delivery information to take steps at your request before a contract and to fulfil a confirmed order. Accounting records are kept to meet legal obligations. Necessary technical logs and fraud-prevention checks may be processed for legitimate interests, balanced against your rights.

1. We review availability, the selected format and UK delivery before an order is accepted.
2. We send operational messages about the enquiry, payment instructions or delivery. Those messages are not marketing.
3. We answer a later question about fit, care or a fault, using the reference you supply.
4. We keep records for accounting and other legal duties.

An order request does not subscribe you to promotional email. Marketing messages and optional analytics require an appropriate consent basis where the law requires it.

4. How long we keep it

We keep records for the period needed for the order, support, accounting or another legal purpose, then remove or anonymise them. Basket and consent storage stays on your device until you clear it or change the choice. A legal retention duty overrides an earlier deletion request for the records it covers.

5. Sharing and transfers

Necessary order details may be shared with fulfilment, hosting or professional service providers only for the relevant purpose, or where disclosure is legally required. Where payment is later arranged, card information must be handled through a protected third-party gateway rather than stored by this website. Any international processing must use applicable safeguards. We restrict access and use reasonable security measures. No internet transmission can be guaranteed risk-free.

6. Your rights

Under UK GDPR and the Data Protection Act 2018 you may, where the conditions are met, request access, correction, erasure, restriction or portability, object to qualifying processing, and withdraw consent without affecting earlier lawful processing. You may complain to the UK Information Commissioner’s Office. We may ask you to confirm your identity before releasing a record.

Changes to this policy are published on this page. A material change to an accepted order will be communicated where appropriate. Use the contact email to exercise a right or ask about a particular record. Related conditions are in the Terms and Conditions.